Nearly three quarters of the marketing executives in the U.S. and the U.K. say that their company is unable to measure a marketing campaign’s Return On Investment (ROI), according to a study released by Accenture
According to a survey conducted by Accenture and Northeastern University, a trend to expand outsourcing logistics to third-party logistics (3PL) providers internationally is gaining momentum among American manufacturers.
Avaya and Accenture announce a customer relationship management (CRM) alliance to deliver contact center business solutions to help enterprises increase operational efficiency, enhance and retain customer relationships and support revenue growth.
The annual budget may be going the way of the dinosaur as companies introduce new and more accurate financial models capable of linking budgeting to overall corporate strategy, according to results of a global Accenture/Cranfield School of Management study released today.
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